Carter Pagel is a director renowned for his sharp satirical comedy and masterful casting. With an eye for unexpected deliveries and perfectly timed reaction shots, he crafts laugh-out-loud moments that stick.

A former agency copywriter and creative director, Carter effortlessly blends humor writing with a collaborative directing style that keeps clients feeling heard and at ease.

Over his nearly 25-year career, Carter has written dozens of TV commercials—including multiple Super Bowl spots for Bud Light—directed award-winning content for AT&T, and led integrated campaigns for major brands like DIRECTV and State Farm.

His work has earned recognition from Cannes, AdAge, Campaign, Muse by Clio, AdWeek, Ads of the World, and the American Advertising Awards.