U by Kotex
Client
Kotex
01
THE CHALLENGE
Valentines Day is about a month away… and so is your period. How to make both experiences filled with luxurious chocolates, alluring flowers and whatever else your heart desires? Easy -
02
THE CREATIVE DIRECTION / APPROACH
Quality Meats Creative Directors’ Jamie Stark and Maxx Delaney worked tirelessly with Danielle Calodney and the whole Suburban Girl squad to get the conversation going on/about period sex.
Phasey + Kotex brought the goods - fabricating the first-ever custom chocolates + pads V-Day box.
It was funny, important a sultry / sumptuous set with plenty of rose petals, pads and art direction and all the chocolate nibbles.
03
THE STATS / THE DELIVERY / TAKEAWAY
We went viral receiving attention from Megan Thee Stallion and GreatBigStory.
+ Winning #17 independent ad award.
+ Captured the stills campaign in a turnkey blitz - all done 14 days from award to delivery.