Nike x Dick's Sporting Goods – It's Her Shot
Nike
THE CHALLENGE
What was the best way to bring the energy and emotion of the game, and campaign to life?
It needed to be fiercely original, capturing each unique city —Los Angeles, Chicago, Atlanta, Seattle, New York, and Las Vegas–But also convey continuity, respecting the established and indomitable brands.
THE CREATIVE DIRECTION / APPROACH
A custom music score and animated graphics that dribbled seamlessly through each film, creating a cohesive brand narrative throughout 2023.
A lean, mean traveling crew (director, producer, DP, B-cam, and photographer) teaming up with local talent in each city—DITs, coordinators, camera assistants, and PAs—to capture the magic.
THE STATS / THE DELIVERY / TAKEAWAY
A slam dunk of empowerment, authenticity, and inspiration—highlighting that when girls step on the court, they’re not just playing a game. They’re changing it. Our majority female crew, action-packed footage, and seamless integration into the Nike, Dick’s, and OBE teams, created an easy, reliable, and fun project for everyone involved.