DREAM DATE
CARIBOU COFFEE
THE CHALLENGE
Summer’s right around the corner the Caribou Coffee is launching brand new fruit shakers for the season and expanding into new markets.
What’s the best way to grab & keep attention all summer long? With a perspective as fresh as the new Strawberry Fruit Shaker?
A dating show for the small screen!
THE CREATIVE DIRECTION / APPROACH
Suburban Girl worked with Latitude building a dreamy set & concept - grounded in the reality of the incredible existing brand identity - it was a coffeeshop on air complete with the incomparable host - Hannah Berner + her trusty side-kick- Bou-rista Carl.
We worked to build a curated vibe - where each couple could play - enjoy their unique date - ensconced in the Caribou Coffee Wonderland - complete with custom graphics and Hannah Berner - led ad breaks within each date.
It was all giggles on set, a few heartbrakes - but mostly dreamy matches washed down with sweet & fresh fruit shakers
THE STATS / THE DELIVERY / TAKEAWAY
Each six episode date, launched on tik tok & instagram, has its own teaser + the overall show trailer - which launched 2 weeks after principal photography.
Through blind-folding are contestants on-set…. Danielle Calodney’s dedication to authenticity, editorial choices, it was the social show of the summer !